I work at Pollen Digital as an in-house Product Designer for Gumtree. Focusing on Gumtree Cars specifically, I worked on ways to increase the inventory for buyers and ease of access for sellers to post car listings.

The following projects underwent extensive research into other competitors within the used car market space. Competitor analysis and discovery were key to the findings and producing unique ways to achieve our goals of making the selling and buying experience seamless. High-fidelity wireframes were used for market research as well as online tools such as usertesting.com in order to receive customer feedback via video recordings.

The Design Process

Post a listing through desktop & mobile

The ability for a seller to easily search for their car details by rego and create an ad listing within 60 seconds.
With a backup to list an ad through the manual process.

  • Enter rego number. Visual mimic that of a licence plate to make it more obvious.

  • Page updates when your car make/model is found

  • Backup solution for when your car may not be found, or you wish to add it manually

  • Adding details for your ad like description, photos etc. If you added your car through rego no. The decription box would suggest certain descriptions to add.

  • Ability to add further details

  • Upsell ability to choose different ad types

Post a listing through the app

The Gumtree app presents some constraints in its ability to add new features, and the overall style of the app differs from the main Gumtree website. Therefore, some elements needed to be rearranged on the listings page in order for the search by rego function to still be featured.

  • We added "posting a car" link as a shortcut to eliminate the need to select car listings from the category menu

  • Based on the app limitations, the rego finder is now further down the form listing

  • Animation while car details are being found

  • Ability to add more details to the job listing as well as a car evaluation added through Glasses Guide.

  • Ad upsell selections